本文解释了媒体中四种广告标签的含义,特别详细说明了“付费内容”的定义、监管机构及其与新闻编辑部门的区别。
One of four labels will appear on this content: ‘Supported by’, ‘Advertising partner/Exclusive advertising partner’, ‘Paid content/Paid for by’, or ‘Advertiser content/from our advertisers’.
‘Paid content/paid for by’ is used to describe advertisement features that are paid for and controlled by the advertiser rather than the publisher and are subject to regulation by the Advertising Standards Authority in the UK, the Federal Trade Commission in the US and the Advertising Standards Bureau in Australia.
This content is produced by commercial departments and does not involve GNM staff journalists.